2010 was a difficult year for many businesses, very hard work, at times very busy but on the whole a struggle. With public sector cuts now coming through there is still alot of uncertainty yet figures show a 17% increase in retail the week before Christmas, so we obviously weren't that concerned. But what about 2011?
The press will have us believe it's still doom and gloom out there and I do believe it's another tough year ahead. However signs are that people are fed up of waiting for things to happen and getting on with it. It's what we are good at...
See how marketing trends for 2011 might be able to help your business
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| It's the Big One! It's the January Sale
If you've got a promotion or need some new marketing materials, NOW is the time to do it because there are EIGHT HALF PRICE OFFERS until the end of January.
FLYERS. STICKERS. FOLDERS. LEAFLETS. SCRATCH CARDS. BOOKLETS. FOLDED LEAFLETS. AND BUSINESS CARDS.
Save your business pounds, don't miss out, call us today on 01457 857111 to place your order!
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| Thinking of starting up in business?
Get your questions answered at a fabulous FREE drop in surgery at the Glossop Business Centre, 174 High Street West, Glossop.
Thursday 27th January
10am - 12.00pm
- Advice from Business Link
- Access to FREE courses
- Marketing advice
- Accountancy advice
- HMRC tax advice
- IT advice
- Banking advice
- FREE start-up guide
Bring your ideas to life!
For more information call 01457 857111
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| Are your leaflets working for your business?
If you are getting some leaflets printed this New Year, make sure they are giving out the right
message. If not they may not work for your business.
When producing leaflets, or any marketing material for that matter,
you should use the AIDA model. AIDA stands for Attention, Interest,
Desire and Action- all of which are hugely important if you want to have
an impact on your audience. Increase the effectiveness of your leaflets
and potential sales by using the AIDA model. Find out how here;
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The Unit makes a flying
start to the New Year
The Unit opened as an exciting new gym and kick boxing centre in Glossop in
April 2010. They already had a logo and a basic website when they approached First Impression
but knew that to get their business to take off they really had to stand out from the competition.
First Impression helped them create a strong brand that is easily identifiable.
Vibrant imagery and photography of the excellent facilities were used to create a series of flyers, to
promote their launch event, kick boxing, women’s classes and New Year. All have resulted
in increased membership for the gym and helped to establish The Unit's brand in the area.
Following on from the success of the flyer campaigns First Impression was asked to design and build
an effective website to further promote their classes and gym membership. We reinforced their
branding on the website, making sure the website was vibrant, appealed to
both men and women and was easy to use. It was also important to try and get
across the excellent facilities and atmosphere they have achieved at The
Unit so we used the new photography to great advantage with clear, strong
messages.
The Unit are delighted. With a content management system they can
now update their own news and refresh classes as necessary. Bookings and
enquiries through the website have continued to grow since it was launched
just before Christmas 2010.
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First Impression can help your business in 2011. Find out how by giving us a call on 01457 857111
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Latest from our Blog
Get the best start, drop into a FREE start up in business surgery on Thursday 27th January 10am until 12.00 at Glossop Business Centre.
Business Link’s start up business adviser will be on hand to help you with any queries you may have about your new business and access to free courses. There will also be other professionals from HMRC, Marketing, Banking, IT and Accountancy to help with any questions you may have about your new business....read more>
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