Posts Tagged ‘Marketing’

Is your cup half full or half empty?

Tuesday, July 20th, 2010

I was networking this morning bright and breezy at 7.30am which I do regularly and talking to someone about how people are in business at the moment. There definitely seems to be two camps, either the positive ones, those that are determined to get on with it, no matter what is thrown at them, and those that are quite down about the economic situation, about how tough it is out there and how it’s not going to get much better soon.

I’ve always been one of those annoying positive ones but yes there is no doubt it is tough out there and I think it’s tougher for some industries that others. The general feeling is that we are all working twice as hard just to achieve the same results as last year, if we are lucky. But we are all fed up of doom and gloom, we had it in the press well before we were experiencing it, so I say, let’s make sure our cups are always half full, always look for opportunies in every situation good or bad and we will come out of this recession much stronger businesses!

Top Tips for retaining your customers

Friday, July 16th, 2010

Many businesses neglect their regula customer base in a recession and focus on winning new business. There’s a rule of thumb that 80% of work comes from just 20% of your customers so it is vital to take great care of that 20% to ensure they keep coming back. So what should you be doing?

- provide your customers with quality service and products
- show your appreciation by offering rewards for referrals or multiple orders
- go that extra mile every time
- offer your ideas and advice when you think it might be helpful
- ask for testimonials and share them with your customers
- above all keep in touch, by phone, email, mail, twitter, facebook, whatever your customers use!

Read more here> http://www.firstimpression.co.uk/resources/top-tips-for-retaining%20your-customers.php

Get SMART with your marketing

Wednesday, July 7th, 2010

You may have heard of SMART objectives (specific; measurable; achievable; reastic; time bound) well we also need to be SMART about our marketing objectives:

Strategic – plan your marketing activities rather than being reactive. Where are you today and where do you want to be and then plan how you are going to get there. At the same time you need to be flexible and open to opportunities.

Marketing – if you see marketing as a cost then you will be considering reducing that cost during this downturn. If you are smart and see marketing as an investment you will be maintaining your spend if not increasing it to take advantage of opportunities that do arise when the marketplace is changing.

Analyse – find out what works for your business and allocate your budget accordingly. Make your marketing budget work harder.

Research – find out what your customers want. Purchasing habits have changed, their environments have changed, have your products and services changed to meet their needs?

Target – target your most profitable customers. Don’t waste your marketing time and budget with customers who are not interested.

Be SMART – use carefully targeted campaigns with an easy to understand proposition that your customers value and a clear call to action.

Find out more at www.firstimpression.co.uk

Invest to achieve reward

Friday, July 2nd, 2010

The recession rumbles on. For many small companies it’s tough out there and everyone is doing their best to reduce costs to maintain profits. Some companies are cutting their marketing spend without realising they could be cutting their business lifeline! Be careful what you do…

In 2008, research from the PIMS (Profit Impact of Marketing Strategies) proved that, to come out of a recession on top a business should maintain its marketing spend. Those who continued to invest in marketing during a recession achieved significantly higher returns as the economy recovered, gaining an additional 1.3% of market share.

We all need to think about marketing in a different way. Is it a cost or is it an investment in your business? Is it an expense or an asset? Is it a tax or an opportunity? Is it an investment or a risk? We shouldn’t be cutting our marketing spend but thinking about how we spend it, spending it more wisely, being smarter, more targeted!

Play a new game not the old game faster

Thursday, June 24th, 2010

Seth Godin’s blog yesterday (he’s a famous American bestselling author, entrepreneur and agent of change that popularised the topic of permission marketing), got me thinking. He said: “A car is not merely a faster horse. And email is not a faster fax. And online project management is not a bigger whiteboard. And Facebook is not an electronic rolodex. Play a new game, not the older game but faster”.

I realised that a lot of businesses are doing exactly this. Because the market is so fast-moving and fast-changing, most entrepreneurs are just trying to catch up with it. They don’t take the time to sit down and think about their strategy. They just see developments and think they have to react as soon as possible. The consequences are they make themselves so busy that they don’t have any chance to breathe or grow the business anymore. They are stuck. Stuck in a market which changes at the speed of light . If you try to keep up with it using your old methods just faster, you will lose. So we all need to take the time to think about our business strategy. To sit back and think. And to think how we can play a new game, rather than play the old game faster!

Sceptical of social media?

Tuesday, March 2nd, 2010

It was interesting to read the controversial article in Marketing magazine on 3rd February that major brands are sceptical of social media. The study by Internet Advertising Bureau said that only a fifth of marketers in organisations including Coca-Cola, RBS and the COI view social media as a core element of their marketing strategy. Whilst many are confused about the role the channel should play and are indeed cautious. Three quarters state the biggest challenge is to prove it can deliver Return On Investment.

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Are we strategic enough?

Thursday, February 11th, 2010

Wow, can’t believe it’s so long since I blogged! This year has been very strange. It didn’t really start until the 18th January, when everyone was able to get out from the snow! And then we were all reactive!

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Starting a new business in 2010?

Thursday, January 7th, 2010

Get the best start in the High Peak with a free start up business surgery on Tuesday 19th January 10 – noon at Glossop Business Centre, 174 High Street West, Glossop.

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Making the most of your marketing

Monday, November 2nd, 2009

We exhibited and presented at the Thriving in Bakewell event organised by Business Link last week on Thursday 22nd October. It was a really well attended event with over 60 businesses there to network and find out more about websites, marketing and social media.

If you want to find out how to make the most of your marketing budget was the focus of our presentation and the slides are now available for download on the following link  http://www.firstimpression.co.uk/downloads/marketing-for-business.ppt

Do Business…in Stalybridge

Monday, November 2nd, 2009

The Do Business event in Stalybridge is tomorrow, 3rd November at the Celtic Football ground 10am until 2pm. It’s a free event with local companies exhibiting and support from Business Link, Tameside Business Family and Greater Manchester Chamber. There’s also the opportunity to register for free workshops in marketing, networking, revenue and tax advice, business support and a great speed networking session. To attend register on www.do-business.co.uk now and come and do business.